3 Critical Components of A Successful Facebook Ad

Facebook-Ad

One huge tool online marketers are using is Facebook Ads. They are very powerful in finding leads and making sales for your business. Once you master this skill, you have a reliable and predictable  formula for making money online.

Today’s post gives 3 components of a Facebook Ad and how to optimize these components.

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Facebook Ad Formula

The first important point about Facebook Ads is that the more your Ad does NOT look like an Ad, the better it performs. This comes from numerous tests done by top Facebook Ad experts.

People come on Facebook for socializing, conversation and content. The best way to advertise is to create your Ad like a piece of content.

So you have to keep this in mind when you optimize the 3 following components of the Ad formula.

The cool thing is that Facebook already has the template in place, so you simply need to focus on optimizing these 3 components.

#1)Image

Your Ad image is the first thing that captures people’s attention. It’s been found that images with an Ad “look” to them does not perform near as well as a regular photo. So avoid using things like stock images.

Try to use natural photos, like those you would shoot casually. Event photos, lifestyle photos, and photos with kids, all work very well.

#2)Copy

The Copy is what you write in your Ad to create interest. The areas of focus are the text above your image and the headline below your image (see example Ad below).

#3)Audience

Your Ad should be created for your target audience and should be relevant to that audience. To be relevant, you should speak their language in your copy.

 

Here is an example of a Facebook Ad I recently created to promote a blog post. I’ve gotten clicks and leads, and still tweaking to optimize it. Notice that the photo shows an event.

The copy is designed to speak to someone who is in network marketing and wants to get better sponsoring and duplication results for their business.

Finally, I used language such as “home meetings”, making a list”, “friends and family”, “sponsoring. Very familiar language to network marketers.

 

 

Facebook Ads are powerful because of Facebook’s awesome Ad system, and it doesn’t take much time to set up your Ad. It’s a great lead generation strategy, especially if you are busy.

To learn more about how to create successful Facebook Ads in just 10 minutes per day with as little as $5 – $10 per day,

CLICK HERE TO REGISTER FOR THE 10 MINUTE TRAFFIC WEBINAR

 

Rich Payne

The Freedom Engineer

(803)847-5801

 

 

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