3 Steps For Writing Powerful Emails That Build Trust And Brings Sales & Sign-ups


The most important asset for anyone who’s marketing a business on the internet is their email list.

Your list is your distribution channel.

So instead of paying millions of dollars to build store fronts (or distribution channels) like a traditional business does, you can now make sales using a simple $20/month email follow-up system.

Emails help you to build that trust factor that causes folks to buy or join your business opportunity.

One of the best examples I know of on the power of an email list is Mike Dillard’s story.

(Mike Dillard is a former network marketer and 7-figure entrepreneur who is one of the best list builders out there)

He left one lucrative business to start another business he had no experience in.

So he decided to send a couple of emails to his subscribers.

More than 8,000 people joined him in his new company.

The only way he was able to do that is by developing a good relationship with that list.

Your subscribers must see you as someone of integrity who wants what’s best for them. That’s how you build trust.

Trust is necessary for sales.

So here are 3 steps for creating a good email system, so you get your subscribers to like/trust you enough to consume your content and buy from you.

You talk to the top email marketers out there, and they will tell you that the thing people undervalue the most is sending daily emails to their list.

When I first started emailing my list, I was always concerned about sending too many. I thought that 1-3 messages per week was enough. I didn’t want to bombard my followers and cause a bunch of unsubscribes.

But your list needs to hear from you often. The more you send emails, the greater your chance of making sales.

So you should try to email your list 5-7 times per week. (depending on if you work 5-7 days)

People who unsubscribe are doing you a favor by filtering themselves out. They weren’t going to buy from you anyway.

And because of autoresponders, it’s not very difficult to send daily emails.

All you have to do is spend some time up front writing a daily email for the next 45-60 days, and now you have a bunch of emails.

Someone comes on your list and you’ve got 45-60 days worth of emails following up for you.

So the work is in the beginning, until you have a fully automated follow-up system working for you.

And this is in addition to your current emails informing your followers about blog posts, videos, webinars, and offers going on at present.

Picture this scenario.

You are a young man looking for a pair of shoes in the mall. So you see a men’s shoe store and decide to check it out.

You enter the store and start looking at all the shoes.

But you get the feeling that someone is looking at you. So you turn around to see that a stunning young lady is behind the check-out counter. She looks in your direction and you catch her stare. She smiles invitingly.

So you decide to go talk to her. You walk across the store, stick your hand out, and say hello. Well you immediately know it was a great decision because she blushes, smiles back at you, and says hello in the most friendly, flirting voice.

And the next thing that comes out of your mouth is, “Will you marry me?”

This is essentially what we do by pitching our subsribers as soon as they get on our list. They are still cold. You need to use your emails to build a relationship and warm them up to you. Then, once you’ve built enough trust, you’ve then earned the right to make an offer.

People come on your list because you promised to provide value. Continue adding that value for at least 4-7 emails before you send them an offer. Also, avoid making an offer in every single email. Add lots of value with your offers sprinkled between.

So how to write your emails so that your subscribers actually open them, read them, and take action?

This is important because your email is competing with the dozens of other emails sent to your subscribers’ inbox every day.

The problem is that most emails out there are boring. People want to be entertained. So your job should be to give information and entertain at the same time.


And a story is the best way to inform and entertain at the same time.

Not only are stories entertaining, they also appeal to people’s emotions.

Because people buy with emotion and later they justify it with logic.

It happens to me all the time.

My son, for instance, has lots of toys. So many that he doesn’t even play with half of them anymore. Yet I would still stop by the store to pick up another toy for him, many times a similar toy to what he already has.


Because I’m buying on emotion. All I want is to see his excitement when I give him his new toys. And I would say to myself,

“It only costs $5. Are you going to hoard $5 instead of seeing your son happy? It’s better to spend it on him than on something else.

So the strategy is to wrap up your information and offers in the form of stories.

You can pull stories from anywhere, such as:

  • Everyday life
  • Family
  • Kids
  • Failures
  • Successes
  • Hobbies

Practically anything that happens is a story.

Then you make a connection with what you are offering, and place your offer.

But your story must transition smoothly into your offer or you will create a bunch of angry subscribers.

Structure of your Emails

Here is how you should structure your emails to get people to take action.

  1. Attention Grabbing Headline: – gets people to open up your message.
  2. Compelling Body copy: – encourages them to continue reading
  3. Strong call to Action: – stirs them to take action by checking out your offer.


If you’ve been getting leads, and hadn’t been able to convert those leads into sales and sign ups, then you probably want to work on improving your follow-up emails using the steps I mentioned here.

And to get more leads so that you can grow your list and get more sales/sign ups, then check out this webinar.



Rich Payne

The Freedom Engineer






















  • Love that post Rich! Thank you!
    The money is in the list! Writing powerful emails is one of the most important skills you need to learn. It changes the whole game (:

  • Daniel Ndukwu

    Reply Reply

    Hello Rich,

    Solid advice. I just disagree with emailing every. single. day. I don’t even call my partner that much.

  • Great post, rich. This is an area where many marketers fall short.You gave great suggestions on how to get your emails opened, read and get you sales. Thanks for sharing! 🙂

    • I agree Theresa, and I’m glad you got value from it.

Leave A Response

* Denotes Required Field