How to create a good Lead Magnet

lead magnet

If you are into online marketing and having a hard time getting leads, one problem you may be having is the quality of your Lead Magnet. For those who are not sure what a lead magnet is, it is a free giveaway or “bribe” or offer that you give to your target audience in exchange for their contact information. It is crucial in the success of any marketing funnel.

A Lead magnet is one of the best ways to set you up as an authority because you will be solving an urgent problem, frustration, or pain very quickly.. So you have to spend time and effort to make sure it is irresistible. It must make someone toss and turn at night if they pass up on it.

Here are a few qualities of a good Lead Magnet.

#1) A good Lead Magnet is relevant

Spend a few minutes figuring out exactly who your target audience is, and what problems they are having? Is it  people who are into losing weight, fitness, and exercise. Is it people who like to Travel? Folks in Legal Services? Possibly Struggling Network Marketers?

Click the video below to see more –>

 

Is your warm market burnt out? Does your upline have a blue-print to help you generate leads online?  Click here now to find out more.

 

Once you’ve created your Lead Magnet, you can test it by asking these 4 questions:

1.Is it Irresistible?

2. Will it solve their problem?

3.Will it give them results?

4.Would I click on it?

If you can answer all 4 questions positively, then you have taken care of a very important part of your marketing funnel and your Lead Generation. People will give you their email or phone number more willingly to access your offer.

If you want to create or improve your Lead Magnet, here is a PDF I created called 17 Best Lead Magnet Ideas.

Hope this helps!

 

Rich Payne

The Freedom Engineer

 

 

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3 Comments

  • Answering those questions after creating a lead magnet is key. Just throwing any old thing out there will not bring in the target.

  • Great post Rich, no question the lead magnet is key! Thanks for the info man.

  • Lead magnet is totally a must so you can generate qualified leads for your business! Love this post and video Rich! Thanks so much!

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